Drive business.

By design.

SM

Reach your goals.

Whether you have cost reduction initiatives or revenue generating objectives…

By Design.

…designing properly can help you attain them.

I have built and led UX/UI Research and Design teams, built design systems for the entire digital ecosystem, overhauled UX/UI processes and procedures incorporating design thinking, and had fun doing it too!

I'm an experienced UX Design Leader who leverages user-centered, design-thinking principles to make customer focused, research backed, data led solutions that drive business through design.

visual resume

To ensure we design the right thing... and design the thing right... we must empathize through discovery, define through synthesis, generate ideas through exploration, select and solve through testing. This ensures solutons are data driven, backed by research and design reasoning, not just subjective opinions.

Methodology

Skills

UX/UI Leadership
Research Leadership
Usability Testing
User Research
Scale Design Teams
Visual Design
Design Thinking
User-Centered Design

Design System Creation
Information Architecture
Pattern Research
Usability Measurement
Mobile Design
A/B Testing
Human Centered Design
Heuristic Evaluations

App Design
Wireframing
Responsive Design
Prototyping
Team Growth
Design Presentation
UX Audits
Product Design

  • “Brad's passion for user-centered design, innovative thinking, and team collaboration make him an indispensable asset to any organization. I wholeheartedly recommend Brad and have no doubt that he will continue to make a significant impact wherever he chooses to go.” Jason K.

  • “Brad's understanding of the needs of our business and how UX supports our KPIs and broader business goals is invaluable. He has successfully aligned our UX strategies with our organizational objectives, ensuring that our UX efforts directly contribute to our success.” Jeff C.

  • “I whole heartedly recommend Brad for any key role in UX/UI management. His leadership has played a key role in enhancing his teams’ capabilities and skills and he provides infinite knowledge and experience that is unmatched. Brad seamlessly blends strategic vision with a deep grasp of user experience all while cultivating a happy and productive work atmosphere.” Amy R.